Blurry lines
How well do you know your clientele? Seriously.
A well known agency operator shares some insight- “One of my first hires was a gay male escort and, yes, there is a huge demand for variety of this type, more so than the average hobbyist is willing to admit *wink *wink. I would say about 75% of a bi/gay companions clientele also sees female companions and considers himself “straight”.”

If given the chance and if the environment is open minded, several clients would make use of the services of a male escort. Do not think in terms of gay vs straight as many of these customers consider themselves to be 100% heterosexual even though same sex encounters are practiced. The lines that dictate sexual orientation have been blurred and several males are willing to exercise their fantasies under the correct conditions.

Women need love too.
An increasing number of women are finding male companionship via escort agencies. Perceptions have changed and the career driven woman is choosing to be efficient with her down time. An agency would have to provide a high level of quality service and discretion to instill trust and foster comfort.

Where to start?
Because of the nature of this type of relationship, agencies must possess an effective screening process. Hiring the right male escorts can be challenging and should not be a decision you may later regret. References , experience and training is a must. Successful male escorts are typically very well groomed, in shape and boast fantastic communication skills. The deck is stacked high, however the rewards are plentiful

Em100
“Life just got better with Escort Marketing 100″

We’ve all heard rants from clients expressing  disappointment after visiting an escort with touched up photos. Clients may sometimes feel cheated or lied to.

In this competitive industry, one needs to stay ahead of the pact. In short, if you don’t use all the tools and resources available for your business, your competitors will.

The solution lies in straddling the perfect blend between your likeliness and your digitally enhanced version. Clearly, going too far will have consequences, but staying within the margins of “realism” is always key.

Advertising companies “touch up and visually enhance” their products all the time.  Think of the picture perfect shots of the latest McBurger delight courtesy of the fast food industry. No way does that meal look like that once you purchase it.

In no way are we comparing a human being to a happy meal, however glamour touch ups are required in your arsenal.

Photo touch ups can be the spark you need to bring your lack lustre photos to life.
Here are a few benefits to photo touch ups.

• Digitally apply make up 
• Tattoo removal
• Background image change/removal 
• Change Hair Color
• Change Eye Color
• Skin Complexion
• Soften Skin
• Fuller Hair
• Longer Hair

There are do it your kits out there for the motivated.
http://www.gimp.org/

http://picasa.google.com/

Your best bet is to stick with qualified professionals who can deliver the glamour touch up finishes you deserve.

“Life just got easier with Escort Marketing 100″
EM100 Team

During the course of the upcoming weeks, the Escort Marketing 100 team has come up with the 8 WEEKS TO WHISTLER GUIDE. This easy to follow guide is your ticket for increasing your escort website visibility while ensuring you earn top dollar during the games. Below is the basic breakdown of what this guide will cover. As the weeks progress, we will devote entire posts to every topic.

Week 8 )
Website evaluation.
Let us critic your website and recommend strategies for commencing an easy and cost effective marketing campaign for the games.

Week 7)
Search Engine Optimization.
It’s true you’ve probably been bombarded with S.E.O. by now, but we’ve come up with unique techniques for top spot positions on search engines.

Week 6)
Being choosy is good.
 The Do’s and Don’t when selecting the right domain name. 

Week 5)
Gallery Glam
How designing the perfect escort photo gallery can lead to higher bookings.

Week 4)
Stretching your advertising dollar
Where to advertise without spending loads of money.

Week 3) 
Casting a wider net
Tourist targeting.

Week 2)
5 star life = 5 star income
Elite escort marketing techniques

Week 1)
Mobility increases visibility!
What it means for your business and your clients

Stay tuned and do not miss out on this opportunity. Be in the know and register to this blog for free and get the updates the minute they are posted!

“Life just got easier with Escort Marketing 100″
EM100 Team

Template website definition:
Web templates can be used to set up any type of website. In its simplest sense, a web template operates similarly to a form letter for use in setting up a website. Web templates can be used by any individual or organization to set up their website. Once a template is purchased or downloaded, the user will replace all generic information included in the web template with their own personal, organizational or product information.
Here are a few websites offering templates websites.

• http://www.wix.com
• http://rare-escorts.com

Custom designed websites:
On the other hand, custom made websites are sites which embody what templates have to offer but may go a step further in offering its users flexibility, freedom and a  stroke of originality. Such sites are designed by web design firms or individuals possessing web design skills. Let’s look at the pros and cons of both template and custom designs.

TEMPLATE CONS: CLONE ME TO DEATH!
Over the years,  the internet has proven to be the place where do it “yourselfers” can start an escorting  business with minimal help from anyone. Not a pro at HTML? Template websites provide you with a user friendly interface, the ability to upload your photos and somewhat tweak its design to accommodate your needs. On the contrary, one is limited to only what the template can do. Want your site to grab the top spots of search engines? Good luck doing that with a template site. Want to remove that pesky add for “hot girls in your neighborhood” hovering above the page of your template site. No can do. Unfortunately, these restrictions and limitation can be a burden, especially when you’re trying to distance yourself from your competitors.

Surprisingly, an interesting phenomenon occurs when you find yourself using a template website. If a customer motions through  an unpleasant experience with an escort they contacted via a template site, that experience alone will tarnish any future users of a template site. The reason being that quite often, the template sites possess that inflexible and instantly recognizable design and layout therefor reminding the customer of their negative experience. This works through the process of association. It’s almost like being guilty by association.

TEMPLATE CONS: UNTOUCHABLE:
Another drawback to using a template site is that other website owners rarely wish to link to them.  In short, link exchanges are your best method for steadily climbing widely used search engines such as google and yahoo. Webmasters are aware that swapping links with template sites may set them back considerably. Without going into too much detail, linking a template site to a custom made site only improves the ranking of the template site company and not YOUR template web pages.

TEMPLATE PROS: TEMPLATES FOR TEMPS:
On the other hand, templates can be what you need to get your business started. If you’re new to the escorting game and possess limited funds, template sites are a great way to get things starting. Customize your new money maker in a way you’re best represented.  In addition a few of these sites, may provide traffic to your new cookie cutter website therefor minimizing the pressures of placing adds that may eat into your profits. Moreover, you need not worry about registering for a domain name, web hosting headaches and the lot. Lastly, you can update your site whenever you want without having to consult your webmaster as is the case with some custom built websites.  The bottom line is that templates = temporary.

CUSTOM DESIGN CONS: HIGH PRICE FOR THE HIGH LIFE
Custom escort websites can vary in price range. Usually, the more reputable companies are more costly. Committing to having a custom website  might prompt you to frequently email to your webmaster for updates. This means updates aren’t completed when you need them. This is why it is important to choose a webdesign company that can provide you with the tools necessary to administer updates on your own in the form of an admin. Put simply, with this option, you can do as you please, whenever you so desire.  In case you wish to create your own escorting website, then you need to put a little thought into domain name registration protocols, hosting packages, html, optimization and potential hackers. All these can bring stress to the table and so selecting a design company that can handle these task is a bonus. Don’t get us wrong, learning new skills is always exciting, however for the eager, many of these task require a rather lengthy learning curve. No matter how bright you are, it simply can’t be achieved overnight.

CUSTOM DESIGN PROS: TURNING PRO
Unique customizable website may open new doors and supply you with lucrative opportunities. This all depends on whether or not you decide to grant that task to a well established company. For one, take the time to run searches for qualified web design companies or individuals. Scrutinize their portfolio and ask the right questions.

Here are a few things you should inquire about:

• Years in business?
• Request to view latest projects
• Admin for you to administer your own updates.
• Maintenance fees?
• How long for your updates to take effect?
• Do they offer Search Engine Optimization? Request proof. There are ways they may demonstrate their efforts.
• Do they provide Escort Management and Marketing
• Cost – hidden fees
• Hosting
• Do they provide you with a strategy for a successful escort website launch ?

The obvious advantage here is the uniqueness offered to you. A customizable escort website with your own domain name can work wonders for your business. Some escort webdesign companies may go the distance by ensuring a successful site launch. Typically, these companies are affiliated with a network therefor  giving you the exposure necessary. Generally, the first few days of a successful launch usually translate to making enough money to pay for the site thus making a custom design a great investment.  The fine folks at PHOTOGRAPHY100.com had this to say “ Its not uncommon for our clients to experience a high volume of calls at the launch of their site – We strive to give our clients the confidence, mass public appeal and popularity needed to be competitive in this ever changing industry”

CUSTOM DESIGN PROS:GIVE YOURSELF AN INSTANT RAISE
Once your custom design website is up and running, give yourself a big fat raise! Legitimacy and image is the name of the game here and a unique site let’s you raise your hourly donation. Talk about serious inflation! It’s been noted that several escorts charge an additional 25% just from launching a new custom site. So bumping up from $200 to $250 overnight is not unheard of. It’s all about how you market yourself as your clients don’t even bat an eye at your newly jacked rates.

THE VERDICT
As previously mentioned, the escorting industry is ever changing. The career of your typical escort goes through a multitude of phases at different points. Necessities and budgets evolve and so these factors determine what choices you will make. All in all, both options provide the working professional escort with tools for additional income, stability and popularity.  The choice is yours!

“Life just got easier with Escort Marketing 100″
EM100 Team

Find out how to add this tool to your escort website. Contact info@escortmarketing100.com

“Life just got easier with escort marketing 100 “
EM100 Team

Mailing list prevent the need to always be on the hunt for new clients which in turn saves you money from posting ads in newspapers. Most businesses survive based on their repeat business. The escorting business is no different as this minimizes the risks of taking on new clients.

Building a mailing list is as easy as providing your escort website visitors a “subscribe now” option. You can even offer them one of your provocative photos once they become a subscriber.

Here are a few tips on maximizing the effeciency of your mailing list.
1) Picking your shots!
When sending out a mass mailing notice, use provocative non nude images. Men are visual and so using one of your best photos followed by your contact info will  quickly jam your phone lines!
2) Make it quick and sweet.
Let your subscribers know what you’re offering. Avoid run on sentences and keep it concies and fun. Doing so, will ensure they read all of your future mailing send outs.
3) Don’t give away too much.
Construct your message so it is informative but refrain from stating too much. This forces your subscribers to call / email you for more details therefore increasing your chances for confirmed bookings.

The Escort Marketing 100 Team can provide you with your mailing list in a jiffy.
We’re offering a 20% discount on a set up fee for your very own mailing list. This offer is for a limited time only. Contact us for details: info@escortmarketing100.com

“Life just got easier with Escort Marketing 100″
EM100 Team

Rule #1. When someone visits your escorting website, why would you want them to leave your site without handing them a virtual “business card”. Think about it. When you step into a retail fashion store, even though you haven’t made a purchase, a good sales person will inevitably shove a business card in your hand before you exit.

Promotional flyers are your virtual ”business cards”  in the form of a pdf file that your surfers may download prior to exiting your site. Recall that everyone loves “free stuff” and so rewarding your visitors with a free download link of your promotional flyer already sets the tone for future bookings.  The format is a standard pdf file that most people can open and save onto their computers for future viewing. Have no fear as the information on  your promotional flyer is simply a condensed version of your site and nothing more. Basic bio, a few photos, info on etiquette and contact info is all that is needed. Also, because only a limited amount of information is found on your promotional flyer, this entices your viewer to click on the embeded links to your website to learn more! Adding only a few steamy yet small photos helps direct traffic to your escort website as quite often, the surfer wisehs to view your larger photos. Don’t be surprised if your promo flyer finds its way onto a message board or in the hands of other potential clients. In short, your clients become one of your valued marketing forces as they pass along your “virtual business card” promo flyer to friends.
Click on the link  below and witness what your promotional flyer can look like. Notice only a few photos are present and the text is rather minimal.
ESCORTING PROMOTIONAL FLYER

For more information on unique promotional flyer design contact us at info@escortmarketing100.com

“Life just got easier with Escort Marketing 100″
EM100 Team

“Life just got easier with Escort Marketing 100!”
EM100 Team

2) Offering a special discount for your services.
Clients love a discount. You would be surprise at how many people will bite if you lay out a deal, especially if it’s for a limited time only.

3) Use your hitlist!
It’s been proven that roughly 11% of people will repond to a mass mailing list send out. Imagine having a mailing list with a modest 100 subcribers. If amongst those subcribers, 11 clients were to actually pick up the phone and request iyour services, you’re ahead of the game.

Todays efforts becomes tomorrows rewards. Contact us for more info on how you can dramatically increase your bookings. Email info@escortmarketing100.com

“Life just got easier with Escort Marketing 100!”
EM100 Team

Tools ‹ Escort Marketing 100 — WordPress.